Creative with Intelligence by Dries Bultynck
Build a meta & sub-segmented database on products, users, information. Translate information into UX cards that can fit any device.Translate usability to users' needs. Build a strategy that turns mission into cash flow. Do marketing and distinct between new client campaigns and long term CLTV based actions. Combine data, analytics and AI with a human gatekeeper to keep the balance between creativity & emotion and rational & ego. Leave room for exploration & innovation. Talk to customers. Put consumers in the center, at all times.